Key Factors that Affect Penetration Testing Cost

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Estimating the average penetration testing cost boils down to several factors.

A few of these factors include the number of data centers, IP addresses, and physical locations.

Providing organizations with the ability to identify potential vulnerabilities before exposure, penetration tests are considerably less expensive than data breaches, which now average $4.35 million in costs. All the same, the benefits of offsetting risks are worth the costs.

To learn more about the cost of pen testing, continue reading.

What is Penetration Testing?

Pen testing, or ethical hacking, is a simulated attack on a computer system, network, or web application.

Penetration testing aims to uncover vulnerabilities and weaknesses across an organization’s infrastructure. And as cyber attacks continue to increase in frequency and sophistication, the need for penetration testing has never been greater. Why?

These tests allow organizations to proactively identify and address any potential weaknesses before an actual attack occurs, potentially preventing expensive damages and the loss of sensitive information.

And while this may seem like a hefty price tag, when compared to the potential costs of a successful attack, it is a small investment to protect a company’s assets and reputation. 

Additionally, penetration testing costs can vary based on the qualifications and experience of the penetration tester as well as any extra services that may be requested by the client.

Ultimately, investing in penetration testing can save organizations from incurring much greater expenses in the long run.

To ensure the best possible protection for your business, it is essential to routinely schedule penetration tests and stay up to date on the latest security measures. Don’t wait until it’s too late – invest in penetration testing today.


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How Much Does The Average Penetration Test Cost?

Depending on the size and scope of the project, the average cost for a penetration test can range anywhere from $4,000 for small businesses to $100,000 for large, more complex tests.

It is important to note that spending more on penetration testing does not necessarily mean better results. It is crucial to find a penetration tester who has the appropriate qualifications and experience to meet specific needs.

When budgeting for penetration testing, it is also essential to consider any additional services that may be necessary, such as penetration testing for mobile applications or physical security assessments.

Investing in penetration testing can save your business from potential breaches and costly damages in the long run. Don’t skimp on finding a qualified penetration tester – it could mean distinguishing between a successful defense against attacks or dealing with devastating consequences.


Ready to estimate your pen test cost? Our penetration test team is ready to assist! Contact us now and discover your pen test pricing today.


5 Types of Penetration Tests

Pen testing cost can depend on the type of penetration test and an organization’s complexity. For instance, a small business can conduct the following five penetration tests below at significantly less cost than most large businesses. Why? Because the infrastructure of the SMB is likely far less complex and not as extensive as an organization.

Additionally, large businesses often require a greater degree of scope, as there tend to be many more devices connected to the organization’s network.

The five main types of penetration testing include:


Types of Penetration Testing

External Penetration External penetration tests focus on external networks, websites, and internet-facing systems.
Internal Penetration Internal penetration tests simulate an attack from within a company’s network, revealing any potential threats.
Network Penetration Network penetration tests assess the security of a network and its devices, such as routers and firewalls.
Wireless Penetration Wireless penetration tests evaluate the security of wireless networks and connections.
Social Engineering Social engineering penetration tests test an organization’s vulnerability to non-technical attacks, such as phishing scams or impersonation attempts.


It is important to note that no single penetration test can reveal every potential vulnerability.

Which Type of Penetration Test Should I Choose?

The type of test that is necessary for your organization will depend on its specific needs and vulnerabilities. It is important to assess the potential risks and prioritize which areas must be tested first.

It may also be beneficial to conduct multiple types of penetration tests to have a comprehensive understanding of the security measures in place.

Consult with a qualified penetration tester to determine the best approach to meet unique needs. Don’t wait – accurately estimate pen testing price now and elevate data security.

7 Factors That Influence Penetration Testing Costs

In business, the average penetration testing price can fluctuate depending on several factors. Among the main factors to carefully consider would be:


Factors That Impact Penetration Test Pricing

  • The qualifications and experience of the penetration tester
  • The size and scope of the project
  • The organization’s industry and specific security needs
  • The frequency with which penetration tests are conducted
  • The location of the organization (as there may be varying rates among regions)
  • Any potential discounts offered by the penetration testing company
  • Any additional services requested by the client, such as penetration testing for mobile applications or physical security assessments


At the end of the day, it is important to find a qualified penetration tester who can meet specific needs rather than solely looking at cost. Investing in penetration testing can save businesses from potential breaches – and should not be overlooked.

Penetration Testing Cost

How Often Should a Penetration Test Be Performed?

There is no one-size-fits-all answer to this question, as it greatly depends on the specific needs and vulnerabilities of the organization. It is important to assess and reassess potential risks regularly, and penetration security tests should be conducted when necessary.

Some organizations may benefit from conducting penetration tests yearly, while others may need them more frequently. Consult with a qualified penetration tester for recommendations on how often your organization should conduct penetration testing.


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Estimate Your Penetration Testing Costs Today with Buchanan

A penetration test simulates real-world security threats across an organization’s infrastructure.

From testing web applications for vulnerabilities to strengthening data security, the cost of a penetration test can save your business millions from curbing data breaches. For high-quality penetration testing services, Buchanan Technologies brings more than 30 years of business to every engagement.

To estimate your pentest cost and identify your information security threats, contact our experts today at Buchanan Technologies.

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